A while ago I was invited to give a marketing presentation to a group of entrepreneurs as part of a local jump-start program.
Here are three takeaways! ⬇️⬇️⬇️
1) Nurture relationships, not wallets!
Rewarding relationships are built on a give-and-take mentality with people who have a range of needs. Organizations can often forget about the give portion. Don’t be that brand.
2) Do not neglect email marketing!
It’s one of the easiest ways to connect with prospects when done correctly. It’s easy to track, segment audiences and provide value to specific desires. Take the time to learn strategies to reach your market.
3) Follow up!
Keeping your brand top of mind through communication (like with interesting emails 😉) is a great way to gain ROI and cultivate relationships. Just remember your brand doesn’t always have to be the topic of conversation.
What an engaging and inspirational group! I’m so grateful they had me. What tips would you give them?