Moments Worth Celebrating

Background

A fine-dining restaurant had no trouble convincing local patrons their menu and atmosphere was worth the night out, but the owners desired a wider reach, tempting travelers from metropolitan areas 2-3 hours away to make the drive. Additionally, they wanted to launch a catering service that could operate as its own brand.

Because of the seasonal availability of ingredients and the flexibility of their menu, photography options were limited and made showing off their every-changing plates of fresh ingredients challenging.

Copy that Captures Sophisticated Dining

To overcome the lack of relevant photography, I often went copy heavy in their marketing materials, pulling forward the intimate atmosphere and personal touch employees added to every dining experience.

Scope of Work

• Brochures
• Social posts
• Emails
• Sign-up forms
• Photography

Results

In addition to creating brand messaging and story for the restaurant, I also named the newly launched catering service and leveraged the new name throughout marketing materials.

While the catering brand has since been rolled into the restaurant, the brand story I wrote remains across current catering marketing materials:

We believe in moments. Not in the moment seized but in the moment appreciated and prolonged. We believe in the lingering seconds where an entryway’s shadow passes over a visitor’s eyes as she steps through your door or ours to the dining room. In moments where, with care and gentleness, she unfolds her napkin with anticipation. We believe in conversation in addition to the understood comfort of quiet. And we believe in eliciting the glimmer and radiance her smile produces when she finishes the meal you’ve discussed for weeks.  Simply, we believe fine dining should be more than food. We believe in making your experience.

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