Cassi Daugette’s Portfolio

Select Copywriting, Content, and Strategy Work

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B2B Marketing Approach

A quick look at how I rewrote a website to elevate a brand’s connection with potential business owners.

Writing and Developing Unique Collateral

I worked with a B2B organization to invigorate their trade show handout.

Fine-dining Copywriting

How I elevated a restaurant and brand without the ability to rely on imagery.

Industrial B2B marketing: SEO, Print, & Articles

Tactics that Deliver Results

I created a large library of both print and digital deliverables that helped nurture leads during a long sales process.

In 2018, I helped Gov. Mike Parson write a speech welcoming veterans to Missouri’s National Veterans Memorial. Regardless of where you land politically, I’m the daughter of two veterans, and writing this speech meant the world to me.

For a custom-built iteration of my portfolio, please contact me.

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Your time is valuable.

I have far too many samples to display here, and I’d like to tailor your selection. Wouldn’t you rather read 4-6 writing samples that fit within your niche than wade through a ton of stuff that doesn’t mean much? Yeah, thought so.

When you reach out, let me know what you’re looking for in a writer (SEO capabilities, resume-writing experience, social posts for Facebook, general branding messaging to get your start-up off the ground [you get the picture — the sky’s the limit]).

I have A LOT of experience working with a ton of brands. From B2B to B2C to B2E to nonprofits seeking volunteers to politicians seeking votes to animals seeking a furever home — I likely have something for you. I also have my master’s degree in professional writing from Southeast Missouri State University in case my years of working at a publishing house, historical center, and marketing agency don’t convince you I’m qualified.

Here’s my skill set:

🔹Constructs and evaluates client voice across platforms and publications.
🔹Establishes the base of campaign messaging.
🔹Develops messaging platforms for consistent information distribution.
🔹Writes and often leads in social media, blog and other related content creation.
🔹Analyzes data to improve messaging and reach multiple demographics.
🔹Creates and implements SEO content strategy.
🔹Develops social (Facebook, Instagram and Twitter) strategy, campaigns, posts, and ads to encourage engagement and build a following.
🔹Generates copy and content for all collateral, including brochures, folder inserts, flyers, advertisements, etc.
🔹Writes radio and video scripts from concept to creation.
🔹Creates communication pieces to support PR efforts.